Clicks2Bricks

- The Free & Complete, Shopify-Based Solution for Aspiring eCommerce Entrepreneurs in Santa Cruz County -

eCommerce Incubator Meets Main Street Accelerator.

Quarterly Cohorts. Lasting Support.

Each year, Clicks2Bricks offers 2 cohorts with eleven weeks of instruction plus ongoing peer-driven and SBDC Advisor support via online classes and networking with hybrid, in-person instruction and events.

Week 1: Entrepreneurial Mindset

- Market Analysis

- Pitch Deck

- Business Plan Template

Week 2: Product Development

- Design & Prototyping

- Manufacturing

- Distribution

- Packaging

- Demand Forecasting

Week 3: Platform Intro

- Why Shopify?

- Sitemap/Navigation

- Wireframes/Layout

- Styling/Fonts

- Basics of Liquid

- Payments

Week 4: Branding

- Personas

- Branding Exercises

- Logo First Principles

- Working with Designers

- Domain selection

Week 5: Break

Week 6: Theme Selection

- Basic Setup

- Aesthetic Customization

- UX/Functionality Customization

- Workflow Customization

Week 7: Merchandising

- Product Information

- Product Video & Live Shopping

- Variants

- Bulk/CSV uploads

- Static Content

- Product Meta Data

Week 8: App Integrations

- Mission Critical Shopify Apps

- User Experience & Business Model Apps

- Workflow, Admin, Operations, & Financial Apps

Week 9: Break

Learn more

Week 10: Logistics

- Carrier selection & Rate Setup

- Supplies, Packaging, & Unboxing Experience

- Support Desk/Ticketing

- Live Chat

Week 11: Access to Capital, Business Communcations, Pitch Prep, Technical Writing

- Shopify Checklist

- Client-Specific Checklist

- Technical Testing

- User Testing

- Payment & Business Ops Testing

Week 12: Marketing

- Digital

- Social

- Traditional

- Content

- Analytics

Week 13: Marketing II

- Digital

- Social

- Traditional

- Content

- Analytics

Ongoing Support

Upon successful completion of the program, SBDC eCommerce Advisors will be available to you in addition to support from cohort peers as you move toward a brick & mortar location.

"Your webinars and resources were exceptionally helpful while navigating through the uncertainties of this pandemic. Could not have done so without your help! "

Jennifer Root

Root Acupuncture

"SBDC has been critical in growing my business. Especially in relation to tackling each transition such as incorporating, hiring and offering new benefits to my employees."

Chad Taylor

CM Taylor