- The Free & Complete, Shopify-Based Solution for Aspiring eCommerce Entrepreneurs in Santa Cruz County -






eCommerce Incubator Meets Main Street Accelerator.
Quarterly Cohorts. Lasting Support.
Each year, Clicks2Bricks offers 2 cohorts with eleven weeks of instruction plus ongoing peer-driven and SBDC Advisor support via online classes and networking with hybrid, in-person instruction and events.
Week 1: Entrepreneurial Mindset
- Market Analysis
- Pitch Deck
- Business Plan Template
Week 2: Product Development
- Design & Prototyping
- Manufacturing
- Distribution
- Packaging
- Demand Forecasting
Week 3: Platform Intro
- Why Shopify?
- Sitemap/Navigation
- Wireframes/Layout
- Styling/Fonts
- Basics of Liquid
- Payments
Week 4: Branding
- Personas
- Branding Exercises
- Logo First Principles
- Working with Designers
- Domain selection
Week 5: Break
Week 6: Theme Selection
- Basic Setup
- Aesthetic Customization
- UX/Functionality Customization
- Workflow Customization
Week 7: Merchandising
- Product Information
- Product Video & Live Shopping
- Variants
- Bulk/CSV uploads
- Static Content
- Product Meta Data
Week 8: App Integrations
- Mission Critical Shopify Apps
- User Experience & Business Model Apps
- Workflow, Admin, Operations, & Financial Apps
Week 10: Logistics
- Carrier selection & Rate Setup
- Supplies, Packaging, & Unboxing Experience
- Support Desk/Ticketing
- Live Chat
Week 11: Access to Capital, Business Communcations, Pitch Prep, Technical Writing
- Shopify Checklist
- Client-Specific Checklist
- Technical Testing
- User Testing
- Payment & Business Ops Testing
Week 12: Marketing
- Digital
- Social
- Traditional
- Content
- Analytics
Week 13: Marketing II
- Digital
- Social
- Traditional
- Content
- Analytics
Ongoing Support
Upon successful completion of the program, SBDC eCommerce Advisors will be available to you in addition to support from cohort peers as you move toward a brick & mortar location.