A 3-part series (speaker and workshop hybrid) open to anyone wanting to start a business online or improve their eCommerce brand. This series is also relevant to freelancers and contractors who manage a personal brand. Each event covers an abbreviated version of our full eCommerce Incubator curriculum and can be adapted to service-based businesses as well.
- Intro to Lean Canvas (rapid business planning & strategy)
- Branding Worksheet (who are you and what is your brand communicating)
- eCommerce Website Questionnaire (how to communicate & work with agencies)
Lean Canvas Worksheet (PDF Download)
Branding Worksheet (PDF Download)
eCommerce Project Brief (PDF Download)
- Setting Expectations
- Shopify overview & theme basics
- Merchandising (bulk product data, image management, & videos production tools)
- Payments & Fulfillment
- Conversion optimization & UserTesting.com
- Launch considerations/checklist
- Roadmap Development
- AMA Breakout