C2B is Live! 🙏 Apply for 2nd Cohort (July of '22) Here.


    The Clicks

    Upon completion of an intensive 3 month program, during which we'll help you design, develop, and launch a minimum viable product (MVP) and website. Students will have a legitimate, functioning online business. The initial website allows our clients to obtain digital proof of concept with very little capital risk.

    The Bricks

    After launch, we then support cohort participants (who also receive support from their peers in the program) on an ongoing basis. The ultimate goal is to gently evolve successful students into either thriving online business owners, or to help with the daunting transition to a brick & mortar space in Santa Cruz County.

    And You...

    C2B is a collaborative eCommerce incubator from the Santa Cruz SBDC and local economic development organizations. We help all Entrepreneurs, regardless of whether they're currently operating an eCommerce storefront and want to level-up or they're starting from square one.

    Brandon Napoli

    Brandon has over twelve years of progressive responsibility in economic and workforce development. This includes six years of management experience with an M.B.A and three years working and studying overseas.  Having a track record of exceeding goals while scaling operations in new markets and programs, he is passionate about combining high-quality technical assistance, access to capital, and partnerships for small business ecosystem building.

    Jake Nelson

    After learning to surf in Santa Cruz, Jake opened a large Web Design & Development agency in the midwest. His agency served clients globally including brands such as Thomson Reuters, Target, and Cirrus Aircraft, as well as small indy brands. After selling his agency and taking a brief sabbatical to live in Brazil and learn how to shape surfboards in Santa Cruz, Jake is now a noted Shopify partner of over 10 years. His focus is now a small set of select clients and helping Entrepreneurs find authentic digital success.

    Brian Case

    Brian Case has been working in ecommerce for a little under a decade. In that time, he's helped build ecommerce sites for prominent businesses including Hanes, David's Bridal, Advance Auto Parts, Duluth, Vets First Choice, and most recently, Patagonia. He started his career where you are, looking to build a site and hire someone to do it. He's happy to share some of the tips and traps of ecommerce to help you through these challenging times.

    Keith Holtaway

    Keith Holtaway is an award winning Bay Area business consultant with a 20-year track record of proven successes. He works with the client and team to develop clear, concise and aligned plans for achieving their quarterly and annual objectives for revenue, profit, cost reduction and other key measurements that are important to the overall success of their organization.

    Our Thinking

    What are The Four Ps? It’s a retail (and marketing) principle, first documented over 60 years ago by Michigan State Professor of Marketing, E. Jerome McCarthy. The Four Ps include: Place, Price, Promotion, and Product (though not necessarily in that order).
    The first conventional transaction via the Internet occurred in the early 1990s. 1994 to be exact. Dan Kohn, a young economics grad student, sold a Compact Disc for $12.48 to a friend 300 miles away by encrypting his friend’s credit card information via a crude website (which required a modified internet browser to function).